8 Characteristics of Great Brand Experiences

My latest post to Blooloop.com is now live! In this article, I explore the appeal of today’s competition to zoos and aquariums: sports, games, streaming services, fitness, and festivals by looking at their common attributes. By understanding what draws people in and keeps them coming back, we can apply those same attributes to our attractions’ … Continue reading

Building Public Trust: AZA Workshop

Building Public Trust: AZA Workshop

On Monday, September 11, PGAV Destinations led a session highlighting market research that explored the question “how can we affect public perception of zoos and aquariums?” The session included brief presentations by 9 panelists, including Bob Cisneros from Big Bear Alpine Zoo, Mark Fisher from Cincinnati Zoo, John Walczak from Louisville Zoo, Bill Street from … Continue reading

Advanced Evolution of Chinese Zoos

Advanced Evolution of Chinese Zoos

I’m writing this piece in the fifth hour of the fourteen hour flight to the U.S. from Beijing. I’ve already watched two movies, had a couple glasses of wine, and did some work. I’m reflecting on my whirlwind trip in Ordos, Inner Mongolia for the Chinese Association of Zoological Gardens’ (CAZG) 2nd annual conference, where … Continue reading

Zoo Review: Wroclaw and Gdansk Zoos

Zoo Review: Wroclaw and Gdansk Zoos

Last month, I was able to spend a week in Europe focusing on zoo design. I attended a zoo design conference with many of the world’s leading designers and representatives from some of the most influential zoos from around the world. It was fascinating to see how differently everyone’s perspectives were, where their priorities lay, … Continue reading

Ecotourism vs Zoos

My newest blog post at Blooloop.com has just posted! This post, again inspired by my recent travels to India, explores the validity of “just go see animals in the wild” as an argument against zoos. It has sparked some interesting conversation on LinkedIn, so go check it out, here.

Zoos in a Post-Truth World

Zoos in a Post-Truth World

We all know about ‘fake news’ and we should all be aware of the growing distrust of anything big: big media, big government, big business. How does this skepticism affect the authority of zoos and aquariums as knowledgeable and reliable sources of information? How do we counter the growing culture of concern about zoo and … Continue reading