On Monday, September 11, PGAV Destinations led a session highlighting market research that explored the question “how can we affect public perception of zoos and aquariums?” The session included brief presentations by 9 panelists, including Bob Cisneros from Big Bear Alpine Zoo, Mark Fisher from Cincinnati Zoo, John Walczak from Louisville Zoo, Bill Street from … Continue reading
I’m writing this piece in the fifth hour of the fourteen hour flight to the U.S. from Beijing. I’ve already watched two movies, had a couple glasses of wine, and did some work. I’m reflecting on my whirlwind trip in Ordos, Inner Mongolia for the Chinese Association of Zoological Gardens’ (CAZG) 2nd annual conference, where … Continue reading
Last month, I was able to spend a week in Europe focusing on zoo design. I attended a zoo design conference with many of the world’s leading designers and representatives from some of the most influential zoos from around the world. It was fascinating to see how differently everyone’s perspectives were, where their priorities lay, … Continue reading
My newest blog post at Blooloop.com has just posted! This post, again inspired by my recent travels to India, explores the validity of “just go see animals in the wild” as an argument against zoos. It has sparked some interesting conversation on LinkedIn, so go check it out, here.
I’ve always been nervous about meeting new people. Socializing is not my natural state. I hated Santa–coming into our grandparents’ house, demanding me to sit on his lap. I’d run and hide under the dining room table when I heard that jolly ho-ho-ho. My stomach does flops thinking, not about the presentation to 300 people, … Continue reading
We all know about ‘fake news’ and we should all be aware of the growing distrust of anything big: big media, big government, big business. How does this skepticism affect the authority of zoos and aquariums as knowledgeable and reliable sources of information? How do we counter the growing culture of concern about zoo and … Continue reading
Some of you may have noticed that I have been been away for a while. I haven’t been updating this blog as much as I’d like. Or, in fact, at all. I’m hoping that 2017 will bring with it a renewed dedication to the blog–and with that, a renewed connection with you, my reader. Several … Continue reading
Check out my blog post from Blooloop on the design process and thinking behind my favorite little zoo that could:Big Bear Alpine Zoo. Take a look here.
Adapted from 2015 AZA National Conference presentation “Brand and Experience: Communicating Conservation to Millennials and Gen Z” Zoos and aquariums are evolving. Conservation, once a secondary or tertiary goal of these institutions, has become a primary goal in recent decades—and ultimately, should become the singular, highest priority. Most American zoos and aquariums have been developing, … Continue reading