Guided Travel with Millennials: A New Revenue Stream?

Guided Travel with Millennials: A New Revenue Stream?

With this blog post at Blooloop.com I explored the idea of creating intentional and robust travel programs with zoos and aquariums that target their widest and core audience: Millennials. Many zoos and aquariums currently have limited travel programs that may occur infrequently, are largely under-marketed, and are mostly targeted at “big pockets” spenders for nurturing into major … Continue reading

Zoo Review: Zoo Zurich

Zoo Review: Zoo Zurich

Zoo Zurich is one of the best zoos in Europe, if not the world. You may recognize the Zoo from its architectural ode to elephants from local modernists, Markus Schietsch Architecture. But the Zoo is much more than that. Opened in 1929 and the home of famous zoo scientist and animal behaviorist, Heini Hediger, the Zoo … Continue reading

8 Characteristics of Great Brand Experiences

8 Characteristics of Great Brand Experiences

My latest post to Blooloop.com is now live! In this article, I explore the appeal of today’s competition to zoos and aquariums: sports, games, streaming services, fitness, and festivals by looking at their common attributes. By understanding what draws people in and keeps them coming back, we can apply those same attributes to our attractions’ … Continue reading

Building Public Trust: AZA Workshop

Building Public Trust: AZA Workshop

On Monday, September 11, PGAV Destinations led a session highlighting market research that explored the question “how can we affect public perception of zoos and aquariums?” The session included brief presentations by 9 panelists, including Bob Cisneros from Big Bear Alpine Zoo, Mark Fisher from Cincinnati Zoo, John Walczak from Louisville Zoo, Bill Street from … Continue reading

Advanced Evolution of Chinese Zoos

Advanced Evolution of Chinese Zoos

I’m writing this piece in the fifth hour of the fourteen hour flight to the U.S. from Beijing. I’ve already watched two movies, had a couple glasses of wine, and did some work. I’m reflecting on my whirlwind trip in Ordos, Inner Mongolia for the Chinese Association of Zoological Gardens’ (CAZG) 2nd annual conference, where … Continue reading

Zoo Review: Wroclaw and Gdansk Zoos

Zoo Review: Wroclaw and Gdansk Zoos

Last month, I was able to spend a week in Europe focusing on zoo design. I attended a zoo design conference with many of the world’s leading designers and representatives from some of the most influential zoos from around the world. It was fascinating to see how differently everyone’s perspectives were, where their priorities lay, … Continue reading