Building Public Trust: AZA Workshop

Building Public Trust: AZA Workshop

On Monday, September 11, PGAV Destinations led a session highlighting market research that explored the question “how can we affect public perception of zoos and aquariums?” The session included brief presentations by 9 panelists, including Bob Cisneros from Big Bear Alpine Zoo, Mark Fisher from Cincinnati Zoo, John Walczak from Louisville Zoo, Bill Street from … Continue reading

Advanced Evolution of Chinese Zoos

Advanced Evolution of Chinese Zoos

I’m writing this piece in the fifth hour of the fourteen hour flight to the U.S. from Beijing. I’ve already watched two movies, had a couple glasses of wine, and did some work. I’m reflecting on my whirlwind trip in Ordos, Inner Mongolia for the Chinese Association of Zoological Gardens’ (CAZG) 2nd annual conference, where … Continue reading

Ecotourism vs Zoos

My newest blog post at Blooloop.com has just posted! This post, again inspired by my recent travels to India, explores the validity of “just go see animals in the wild” as an argument against zoos. It has sparked some interesting conversation on LinkedIn, so go check it out, here.

Zoos in a Post-Truth World

Zoos in a Post-Truth World

We all know about ‘fake news’ and we should all be aware of the growing distrust of anything big: big media, big government, big business. How does this skepticism affect the authority of zoos and aquariums as knowledgeable and reliable sources of information? How do we counter the growing culture of concern about zoo and … Continue reading

Making Responsible Tacos: Conservation Brand Perception at Zoos & Aquariums

Making Responsible Tacos: Conservation Brand Perception at Zoos & Aquariums

Adapted from 2015 AZA National Conference presentation “Brand and Experience: Communicating Conservation to Millennials and Gen Z” Zoos and aquariums are evolving.  Conservation, once a secondary or tertiary goal of these institutions, has become a primary goal in recent decades—and ultimately, should become the singular, highest priority.  Most American zoos and aquariums have been developing, … Continue reading

New Article: Attraction Hybridization

New Article: Attraction Hybridization

Check out my newest article, “What Jurassic World Teaches Us About Zoos,” written with colleague Eileen Hill, for InPark Magazine.  InPark has an historically theme park centered readership, and this article focuses on how attractions across the spectrum are learning from each other.  Also, dinosaurs!!