Filed under General Thoughts

Zoos in a Post-Truth World

Zoos in a Post-Truth World

We all know about ‘fake news’ and we should all be aware of the growing distrust of anything big: big media, big government, big business. How does this skepticism affect the authority of zoos and aquariums as knowledgeable and reliable sources of information? How do we counter the growing culture of concern about zoo and … Continue reading

Making Responsible Tacos: Conservation Brand Perception at Zoos & Aquariums

Making Responsible Tacos: Conservation Brand Perception at Zoos & Aquariums

Adapted from 2015 AZA National Conference presentation “Brand and Experience: Communicating Conservation to Millennials and Gen Z” Zoos and aquariums are evolving.  Conservation, once a secondary or tertiary goal of these institutions, has become a primary goal in recent decades—and ultimately, should become the singular, highest priority.  Most American zoos and aquariums have been developing, … Continue reading

WCS: A Brand Experience

WCS: A Brand Experience

About 20 years ago, the zoological society that oversaw the system of zoological facilities in and around the New York metropolitan area underwent a brand facelift.  They became the Wildlife Conservation Society—a deep integration of the five metro facilities with the conservation organization that had existed since the late 19th century.  And, as I’m sure … Continue reading

Five Stars: The Best of Yelp’s Zoo Reviews

Five Stars: The Best of Yelp’s Zoo Reviews

Reputation is everything. We’ve known this since middle school. That’s why it’s important to carefully monitor your public perception, especially if you are an institution supported primarily through admissions and tax support.  With the instant feedback available 24-7 on internet review websites, there is simply no excuse for any zoo or aquarium to not be … Continue reading

The Future of Zoos: Blurring The Boundaries

The Future of Zoos: Blurring The Boundaries

By Eileen Hill The second group of PGAV’s internal Specialty Development Team focused on Zoo and Aquarium Design has wrapped up their year of intense learning with their capstone project predicting the future of zoos and aquaria.  Below, Eileen explains her vision of the hybridization of zoos with other institutions as well as some other long-range … Continue reading

In Marius’ Honor

In Marius’ Honor

By Trisha Crowe A moment of silence for Marius the giraffe, and then…..What? Boycott the Copenhagen Zoo? Boycott ALL zoos? I say let’s rally around something we can agree upon….that the mistreatment or exploitation of any species is not ok. The difficult thing is that how each person defines these terms is a highly personal … Continue reading