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Happy Anniversary! 10 Years of DesigningZoos.com

Happy Anniversary! 10 Years of DesigningZoos.com

Can you believe this summer marks ten years of my little corner of the internet talking about design and the future of zoos and aquariums? Although my posting has become more infrequent as my professional life has evolved, you–my supportive and sometimes thoughtfully critical reader–remain constant. I owe you a huge Thank You for reading my … Continue reading

Guided Travel with Millennials: A New Revenue Stream?

Guided Travel with Millennials: A New Revenue Stream?

With this blog post at Blooloop.com I explored the idea of creating intentional and robust travel programs with zoos and aquariums that target their widest and core audience: Millennials. Many zoos and aquariums currently have limited travel programs that may occur infrequently, are largely under-marketed, and are mostly targeted at “big pockets” spenders for nurturing into major … Continue reading

8 Characteristics of Great Brand Experiences

8 Characteristics of Great Brand Experiences

My latest post to Blooloop.com is now live! In this article, I explore the appeal of today’s competition to zoos and aquariums: sports, games, streaming services, fitness, and festivals by looking at their common attributes. By understanding what draws people in and keeps them coming back, we can apply those same attributes to our attractions’ … Continue reading

Ecotourism vs Zoos

My newest blog post at Blooloop.com has just posted! This post, again inspired by my recent travels to India, explores the validity of “just go see animals in the wild” as an argument against zoos. It has sparked some interesting conversation on LinkedIn, so go check it out, here.

Zoos in a Post-Truth World

Zoos in a Post-Truth World

We all know about ‘fake news’ and we should all be aware of the growing distrust of anything big: big media, big government, big business. How does this skepticism affect the authority of zoos and aquariums as knowledgeable and reliable sources of information? How do we counter the growing culture of concern about zoo and … Continue reading

PGAV: A Love Story

PGAV: A Love Story

Over at the PGAV Destinations Blog, I posted a rare, personal look into my life while working at PGAV.  I try my best on this blog to be as unbiased about our company as possible; my intentions for the blog were always to share industry knowledge, not to market.  However, I think the post candidly … Continue reading