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Fledgling economic firm, Market & Feasibility Advisors (MFA), recently released a national review of all 220 AZA accredited institutions’ revenue strategies.  This review includes basic statistics on pricing and membership strategies, presence of animal encounters and rides, among many others.

MFA’s recent document is part of an on-going process to build a database for use by clients when evaluating their economic status.  Within this ‘teaser’ document, MFA shares a few of their industry insights.

1.  Zoos across the country do not share a pricing strategy, nor does there appear to be any causal relationship between price and characteristics of the zoos.  Basically, as guests, we pay what the market will bear.

2.  Individual membership pricing is over-priced across the country (vs. family memberships).

3.  Zoos under-utilize rides as a revenue AND interpretation strategy.

4.  Water play is a hot new trend with real revenue potential.

For the complete document, click Zoo Aquarium report 2011.

Okay.  This is sort of a ‘duh’ post.  But…get over it.

According to AZA’s Economic Impact Report released earlier this year:

“Total contribution of AZA-accredited zoos and aquariums to the U.S. economy in
2010 was $16 billion, generating personal earnings totaling $4.7 billion and
supporting 142,436 jobs.”

This contribution was attributed to both zoo spending (operating outlays and capital improvements) and guest ‘before-and-after visit’ spending.

For the full report, click AZA Impacts 2011.

Go AZA!

Design rendering for Glacier Run.

Since it’s opening in April, Glacier Run at Louisville Zoo has been a busy place!  Not only have they recently received a rescued polar bear cub, bringing their population to 2, but they have been housing a family of three grizzly bears rescued from Yellowstone earlier this year.

Word from the zoo is the grizzly bears are especially fond of the large dig pit included in the new exhibit.   They apparently spend almost all of their time digging around in the gravel and mulch, and to our pleasure, we have succeeded in keeping the mess from the dig pit from entering the pool.  The secret?  Locating the dig pit at a slightly lower elevation than the water level, and separating the dig pit from the main pool by a shallow stream.

Last month, PGAV Destinations sent out the following press release:

Glacier Run Exhibit Opens at Louisville Zoo

PGAV Destinations Project Teaches Visitors Better Bonds with Wildlife and Our Planet 

(St. Louis, Missouri – August 16, 2011):  PGAV Destinations, a global leader in the planning and design of entertainment and cultural destinations, is pleased to announce that its Glacier Run project is touted as a sensation at the Louisville Zoo.  PGAV Destinations served as the lead designer of this state-of-the-art attraction.

Designed as an imaginary town on the edge of the arctic wilderness, Glacier Run is modeled after the real town of Churchill, Canada, known as the polar bear capital of the world, where humans and wildlife have learned to co-exist.

“Glacier Run is sure to delight and entertain, but also tells one of the most important environmental stories of our generation. This arctic-themed exhibit fundamentally advances a Zoo’s mission of ‘bettering the bond between people and our planet,’” Louisville Zoo Director John Walczak said. “The very nature of this exhibit’s design is based on the idea of humans learning to co-exist with wildlife.”

PGAV Destinations’ design features include an old mining quarry, now flooded with water, where the bears come to play, a fishery and warehouse dock for more bear play space, and a melting glacier, that has destroyed a road in the town, for extra bear play space. The exhibit offers spectacular views, captivating stories of the arctic and unique opportunities for close encounters with polar bears, as well as grizzly bears.  Guests have the opportunity to interact with zookeepers, learn about current challenges to arctic environments and animals, and discover how incremental changes in human everyday activities and behaviors can make a difference for our planet and these magnificent species.

The attraction is on its way to increasing attendance at the Louisville Zoo to more than 890,000 visitors annually and creating a $33.6 million economic impact for the region.

About Louisville Zoo

In its 43-year history, the Louisville Zoo has dedicated itself to the pursuits of education, conservation, scientific study and recreation. Accredited by the American Zoological Association (AZA) in 1980, the “State Zoo of Kentucky” currently exhibits over 1,700 animals in naturalistic and mixed animal settings representing both geographical areas and biomes or habitats.  www.louisvillezoo.org

About PGAV Destinations                                                                                                                                  

PGAV Destinations is a global leader in the planning and design of unique destinations. The firm uniquely combines award-winning storytelling and creativity with business strategy to create some of the world’s most important cultural, heritage, and natural destinations. PGAV develops growth-oriented master plans and translates these plans into innovative new destination products. Now in its fifth decade, the firm has authored hundreds of highly successful projects in places such as SeaWorld, the Grand Canyon, Biltmore Estate, The Brookfield Zoo, the Georgia Aquarium, Kennedy Space Center, and Busch Gardens.  www.pgavdestinations.com

They could be the happiest animals on the planet, or the most mischievous…Either way, they are the focus of the Zoo Design Animal of the Month fact sheet.

Georgia Aquarium's Bottlenose Dolphins trying to get our attention. Mission accomplished.

We were inspired by our incredible field trip to the Georgia Aquarium this week where we met with some awesome folks and very talented dolphins, the stars of the Aquarium’s new “Dolphin Tales” show.

More to come on our field trip, but for now, just sit back and ‘soak in’ the good stuff about dolphins.

Dolphin SDT AotM July

 

Panthera leo!  Who doesn’t love the king of beasts?  According to PGAV’s nation-wide poll, no one!  Big Cats have recently been identified by zoo-goers as their favorite animals at the zoo, and by a wide, wide margin.  Because of this, we wanted to share some interesting facts about one of America’s most beloved critter!

Infosheet here: Lion SDT AotM June

Lion at Busch Gardens Africa

IWRC_Top2AZA has not published the new husbandry guidelines for many species, and the previous guidelines were for mammals only.  The International Wildlife Rehabilitation Council has published their own set of husbandry guidelines specific to rehabbing wildlife.  However, these guidelines can be very useful, especially in reference to bird and reptile species, when programming exhibit spaces.  

Download the guide here, or check out the Resources tab on our website.

Through my work, I am always looking for resources explaining the simple basics of an exhibit for a specific species.  Recently, I stumbled upon the World Association of Zoos and Aquariums’ (WAZA) Virtual Zoo. 

WAZA 1

Here, you can search per species for info on exhibit sizing, husbandry, enrichment, and species behavior.  This is an excellent starting point or supplement to other exhibit resources.  Check it out here.   I’ve also added the link to my Resources page.

WAZA 2

Just about every time we start a new master planning project, we ask ourselves, “What are our guests’ favorite animals?”  Finally, we’ve decided to find out for ourselves. 

Knowing the popularity of an animal helps designers plan parks by understanding which animals will act as draws for guests through the site.  It also helps the parks prioritize implementation of renovations and/or additions of new animals to take full advantage of revenue and admissions increases.

Be a part of helping plan future zoos, theme parks, and aquariums by letting us know which is your favorite animal!

An earlier post presenting the shark exhibit concept renderings incorrectly named WRT as the exhibit designers.  Seattle-based Portico Group actually developed the concept for the exhibit prior to the building shell design competition.  The renderings posted earlier are the work of the Portico Group.  Thanks to Charles and Rob for pointing that out.

For everyone who has been loyally reading the website, I owe my deepest apologies.  I have been MIA for nearly two months, critically neglecting my duties to report on Zoo and Aquarium design across the globe!  My absence has been due to my impending move from St. Louis to my new home in Raleigh, NC.  I have been overwhelmed with preparations, from getting our house ready for sale to making the transition from office to home office life.  I will continue to work for PGAV, but will be working from my new home office in Raleigh. 

So, please, bear with me as I make this transition.  I will try to post as often as my schedule allows, as I have a whole list of news to share!  Keep checking back, and we’ll get back on track.

Thanks everyone!  I appreciate your support.

Stacey Tarpley

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